Our Four Key Themes
The Bermuda Tourism Authority (BTA) aims to establish Bermuda as a year-round destination by strategically allocating marketing dollars in the shoulder seasons. As such, the BTA has developed four key themes to showcase Bermuda's diverse offerings:
-
Culture & Heritage
Bermuda is special in so many ways. The island is a British territory near the US with Caribbean heritage and diverse influences from Portugal and beyond, making it truly one of a kind. Throughout the year there are a myriad of events for those who want to delve into the country’s culture from food festivals to annual island-wide celebrations like Carnival and Cup Match to other historical sites available to explore year round like the town of St. George’s, an UNESCO world heritage site.
-
Culinary/ Food
Thanks to Bermuda’s cultural influences from across the globe, the island has an incredibly vibrant and diverse culinary scene. Aside from the famous fish sandwiches, signature dishes and drinks to seek out include Fish chowder infused with black rum, Portuguese donuts, rum cake, and a Dark ‘n’ Stormy. There are also special events designed to celebrate the island’s flourishing culinary offerings such as Vegan Fest, Restaurant Week and Taste of Bermuda, all of which attract locals and visitors from all over the world.
-
Wellness & Sustainability
As one of the most sought-out destinations for explorative travel, Bermuda appeals to adventure seekers because of the wide array of thrilling activities – dive, snorkel, observe shipwrecks, rock climb, go cliff jumping or swim in caves. In addition to these physically engaging activities, Bermuda is host to a variety of relaxing and rejuvenating activities as well such as innovative spa treatments, combining the best of traditional techniques with modern therapies and a unique island twist.
-
Celebrations
When it comes to celebrating life moments, there is no better place than Bermuda. This magical island is the perfect destination for multi-generational groups of travelers looking to cherish those special occasions with family and friends. From intimate birthdays to grand weddings, Bermuda's stunning landscapes and rich history provide the perfect backdrop for any celebration. Indulge in the local cuisine, explore the island's hidden gems, or simply relax on the pink sand beaches. Our goal is to make your celebration unforgettable and you'll leave with memories that will last a lifetime.
Bermuda Story Ideation
Bermuda Adventures to Take Friendships to the Next Level
Bermuda’s active and engaging activities create opportunities for friends to cheer, bond, and build trust with one another. From shipwreck diving and deep sea fishing to cave exploration, cliff jumping, paddleboarding and more.
Solo Travel to Feed the Soul
Not only is Bermuda a destination where solo travellers can feel safe and welcome - thanks to friendly locals - it’s also a place where visitors who are travelling by themselves can come to rejuvenate and recharge. Through exploring the Crystal Caves or a spa day at one of the island’s resorts, Bermuda offers a great deal of ways for the solo traveller to completely unplug and relax.
Stay Fit While Taking a Break from Your Fitness Routine
Take your fitness routine outside of the gym and into the wild of Bermuda with nature reserve hikes, cave swimming, shipwreck exploration, biking and more. The island’s activities are sure to get your heart rate pumping while providing beautiful vistas.
The Best Time to Visit Bermuda, All Year Round
With events and programming 12 months of the year, there is no bad time to visit Bermuda. In the winter, experience the island’s holiday market and National Trust Christmas Walkabout or visit during Restaurant Week (Jan/Feb) or Spa Month (Feb). Spring proves to be the perfect time for diving, or visit for the Bermuda Triple Challenge (March), Black Golfers Week (April) or Bermuda Day (May). The peak season of summer sees many festivals such as Bermuda Pride (June), Carnival (June) Cup Match (Aug) and Vegan Fest (Aug), leading into fall where the fun continues during Swizzle Festival (Sept), Taste of Bermuda (Oct), Art Month and more.
A Guide to Island Family Travel
Bermuda is a destination that is well-suited for multi-generational travel. With many hotels catering to kids through clubs or organised activities, each family can find accommodations that fit their needs. From the Underwater Exploration Institute to the Bermuda Aquarium & Zoo along with guided city tours touching on the island’s history, educational opportunities for the whole family are abound.
Experience Island Life, The Local Way
Bermudian culture has been shaped by global influences including British charm and African and Portuguese heritage. This interesting blend of cultures culminates in the Bermuda pride that is lived and breathed every day. Experience Bermuda beyond the beaches by booking a walking tour with our local storytellers, viewing our local artists' work, tasting our local delicacies, listening to our local entertainers, and shopping at our street markets.
Featured Coverage
View More Coverage-
Bermuda Named #1 Island, Readers’ Choice Awards 2024
Bermuda reigns supreme again! In the 2024 Readers’ Choice Awards, Condé Nast Traveler’s readers crowned Bermuda the #1 Island for a second consecutive year, reminding the world that this paradise knows how to steal hearts. From pink sands and warm ocean breezes to our welcoming hospitality, it’s clear Bermuda’s magic is impossible to resist.See the full list here.
-
In the Birthplace of Bermuda Shorts, the Style Is Always in Season—and Ever Changing
Fashion never takes a holiday in Bermuda! Vogue dives into the island’s effortlessly cool style—where the iconic Bermuda shorts meet a fresh, ever-evolving look. With this stylish shout-out, Bermuda claims its spot as the ultimate playground for travelers who live and breathe fashion. Read the full story here.
-
An Artsy Girl’s Guide To Bermuda
Essence paints the perfect picture for creative souls, showcasing Bermuda as a dream destination for those chasing beauty and inspiration. Whether gallery hopping or catching the island breeze while sketching seaside, this girls guide geniously proves Bermuda’s art scene is a masterpiece in the making. Read the full story here.
-
Jeroslyn JoVonnBermuda Art Month Amplifies Its Rich Culture and History With Exhibits, Tours, And Tastings
Bermuda Art Month is a full-blown celebration of culture, history, and some serious creative vibes! Black Enterprise puts the spotlight on this month-long festival, where visitors can delve deep into the island’s soul through electrifying exhibits, intimate tours, powerful performances and delicious local flavors. Read the full story here.
-
I Took A Trip To Bermuda With Topicals. Here’s How It Went!
Travel Noire spills the tea — after being the only media invited to join and cover a bevy of content creators and celebrities on an unforgettable trip to Bermuda with bourgeoning beauty brand, Topicals —where self-care met sun, good company, and vitamin Sea. Mixing skincare, adventure, and local island community, this article shows why Bermuda is the place to kick back, connect, and feel good from the inside out. Read the full story here.
Recent Activations
Bermuda x Travel + Leisure
Three Bermudian artists - Nhuri Bashir, Alshanté Foggo and Shanna Hollis - painted the town pink in collaboration with Travel + Leisure. “The “Paint the Town Pink” initiative showcased the unique perspectives of Bermudian artists through Bermuda-inspired murals. These installations were strategically located in high-traffic areas across New York City.
JetBlue x Bermuda
Bermuda and JetBlue partnered to bring a slice of the island to New York City's Meatpacking District. Every 90 minutes, when the last grain of pink sand lands at the bottom of an hourglass, a consumer would win a free trip. The prize package included JetBlue roundtrip flights to Bermuda for two and a hotel stay, for a total of five trips.
House of Bermuda
House of Bermuda was an activation which took place in London where consumers were invited to explore the very best of Bermuda. House of Bermuda featured unique pop ups, bringing local Bermudians to the forefront of this immersive event, showcasing local experts across cuisine, storytelling, sports and conservation.
Media Tools
Discover the latest news from the Bermuda Tourism Authority and valuable insights and updates about the island’s tourism industry.
Explore Bermuda’s recent press coverage highlighting the island’s incredible majestic beauty, diverse culture, rich history, and more.
Some treasures are hidden. Ours are a little easier to find. Sign in to browse BTA’s videos, photo assets, and other materials that will bring Bermuda to life for your audience.
What's Happening in Bermuda
-
Every SaturdayGombeys In The City
-
Every WednesdayHarbour Nights
-
Jul 31 - Aug 01Cup Match Cricket Classic
-
Oct 01 - 31Art Month
-
Oct 10 - 12Taste of Bermuda Weekend
-
Nov 13 - 16Butterfield Bermuda Championship, PGA TOUR
-
Nov 28Rockin' Around the City Tree
-
Jan 16 - 18Chubb Bermuda Triangle Challenge
-
May 0239th Annual Convex End to End
-
May 09 - 10Apex Group Bermuda Sail Grand Prix
-
Jun 19 - 28Newport to Bermuda Race 2026
-
Jul 17 - 21Bermuda Triple Crown Championship
-
Every Monday, Tuesday, Wednesday, Thursday, Friday, SaturdayTrust Museums Heritage Journey at Globe Museum
-
Every Monday, Tuesday, Wednesday, Thursday, Friday, SaturdayTrust Museums Heritage Journey at Verdmont Museum
-
Every Friday, SaturdayLive Music by the Sea at Azura Bermuda
