Real Bermuda lifestyle experiences are critical to the destination’s success. The Experience Division helps visitors connect directly with our people, culture, history and current events to grow spending and satisfaction.
The Operations Division oversees internal departments, including human resources, finance, real-estate management, legal and contracting, as well as the Bermuda Visitor Services Centres, tourism standards and training programmes.
The Business Intelligence& Technology Division ensures the BTA is responsive to market trends and conditions, while providing transparency to all stakeholders on Bermuda tourism industry performance. It oversees BTA’s CRM, research, analysis, IT infrastructure and systems training.