Executive Leadership Team

Meet the Executive Leadership Team at Bermuda Tourism Authority, a group of dynamic leaders dedicated to driving Bermuda's tourism industry forward. Guided by The National Tourism Plan (2026), the Executive Leadership Team is committed to fostering sustainable growth and making Bermuda the premier destination for travellers. With a wealth of experience in strategic planning, destination management, and marketing, the team works to showcase Bermuda's natural beauty, vibrant culture, and world-class attractions to visitors from around the globe. 

Tracy Berkeley Headshot.

Tracy Berkeley

Chief Executive Officer

Tracy Berkeley serves as the Chief Executive Officer of the Bermuda Tourism Authority. A well-established executive leader known for her strategic thinking and professional acumen. With a wealth of experience in various industries, including Tourism, Healthcare and International Business companies, Tracy has consistently demonstrated her ability to identify opportunities and drive organisational growth.

Erin Smith headshot.

Erin Smith

Chief Operations Officer  

Erin Smith serves as the Chief Operations Officer for the Bermuda Tourism Authority, responsible for operations, finance, and research & business intelligence for the organisation. At the BTA, Smith and her team manage the organisation's day-to-day operations and provide insights and intelligence to shape the island's tourism strategy and measure its success. Prior to joining the BTA in 2014, Smith worked for the Bermuda Hotel Association and Bermuda Tourism Board. Her career has included extensive experience in tourism, research, technology, operations, privacy, and marketing.

Duncan Beveridge headshot.

Duncan Beveridge

Vice-President, Finance

Joining the BTA in 2014 as Finance Director, Duncan Beveridge now serves as VP of Finance. Coming to the organisation with over two decades of finance experience within the hospitality industry, he is no stranger to the world of tourism. Throughout his eight-year tenure at the BTA, Beveridge has handled all financial matters while maintaining the organisation's fiscal integrity and ensuring adherence to statutory compliance requirements. 

Jamari Douglas headshot.

Jamari Douglas

Vice-President, Marketing, PR & Communications

Jamari Douglas is a marketing professional with a diverse communications and public relations background. His career started as the Sales and Marketing Intern at the Bermuda Tourism Authority. He rose through the ranks, later landing a position as Digital Marketing Manager, which he held for several years.  

Prior to rejoining the BTA as VP of Marketing, PR & Communications in 2022, he served as Marketing Director at the Bermuda Business Development Agency (BDA). Douglas obtained a Bachelor's Degree in Business Administration, Marketing from Morehouse College in Atlanta, Ga. He is actively pursuing an MBA at the NYU Stern School of Business.  

Jakai Franks headshot.

Jakai Franks

Vice-President, Operations 

As VP of Operations, Jakai Franks is responsible for the operations and administration at the BTA, including Human Resources and IT. Franks joined the organisation in 2018 as the Operations Manager of the Bermuda Visitor Services Centres. He worked on numerous projects that positively impacted the island's tourism, such as launching the 'Purchase for a Purpose' campaign to assist restaurant workers affected by the pandemic. Additionally, he assisted in creating and launching an e-commerce platform for the visitor centres. Before joining the BTA, Franks worked in the private sector in executive roles centered around operations and consumer engagement.  

Tashae Thompson headshot

Tashae Thompson

Vice-President, Experiences

Tashae Thompson serves as the VP of Experiences responsible for developing and curating experiences, programmes, and initiatives that support and align with the National Tourism Plan. As an event and project management professional with over 15 years of experience in the tourism industry, Tashae has successfully developed and managed key visitor events and experiences highlighting Bermuda’s culture, arts, culinary, and entertainment. Tashae currently leads a dynamic team focused on authentic, new and innovative offerings that inspire travel to Bermuda and create memorable connections with the island. 



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