Mission & Values


The Bermuda Tourism Authority consists of four divisions that work collaboratively to develop Bermuda’s tourism industry by growing the number of visitors to Bermuda, increasing visitor spending and nurturing an environment for job creation:

  • Experiences
  • Marketing, PR & Communications
  • Sales
  • Operations

We analyse data from key tourism sectors to monitor and measure the industry's performance and its alignment with the priorities of the National Tourism Plan. We leverage expertise within our focus areas and engage in strategic partnerships with the government, the private sector and other stakeholders to grow the island's tourism industry and strengthen Bermuda's overall economy. 


The BTA is a dynamic, entrepreneurial, and independent tourism enterprise.



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