Mission & Vision


 The Mission of the Bermuda Tourism Authority shall be to increase income earned by the Island through tourism and ensure the industry is economically, socially and environmentally sustainable.


The Bermuda Tourism Authority (“BTA”) is an independent, modern and leading tourism enterprise – dynamic, entrepreneurial, and vibrant:

  • We are the singular voice that continually evolves Bermuda as a world class tourism destination
  • We partner with the Government of Bermuda to grow tourism and create jobs
  • We develop creative and innovative ways to make Bermuda a highly desirable destination for visitors and tourism investment
  • We are results-oriented, accountable and transparent to our stakeholders
  • We allocate our resources strategically, take select risks and move quickly to capture the opportunities afforded by growing global tourism demand
  • We pursue strategic initiatives and actions that add value to Bermuda tourism
  • We empower our people to be customer focused, proactive, solution-oriented and make decisions that are in the best interest of Bermuda as a tourism destination
  • We have a fun and positive workplace culture that generates pride in Bermuda
  • We are impassioned in our communication to the world that Bermuda is open for business


The BTA is a dynamic, entrepreneurial, and independent tourism enterprise.



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