Mission & Values
The Tourism Authority consists of five divisions carefully constructed to move Bermuda’s tourism industry forward by growing the number of leisure and group visitors to Bermuda, increasing visitor spending and nurturing an environment for job creation:
- Tourism Investment
- Product & Experiences
- Sales & Marketing
- Operations & On-Island Communications
- Research & Business Intelligence
We analyse relevant tourism data from key tourism sectors to monitor and measure the industry's performance and its alignment with the priorities of the National Tourism Plan. We utilise the expertise within our five core divisions, we engage in strategic partnerships with Government and the private sector to grow the tourism industry and strengthening the Bermuda economy overall.
The Bermuda Tourism Authority is an independent, modern and leading tourism enterprise - dynamic, entrepreneurial and vibrant. These are our values.