Review business intelligence reports and other pertinent information related to the Bermuda tourism industry on a variety of subjects.
WORLD TRIATHLON BERMUDA ECONOMIC IMPACT STUDY
Flora Duffy’s dominant hometown victory at MS Amlin World Triathlon Bermuda was not only a celebratory sports moment for the country but also an economic win, according to a economic impact study.
- The event generated an overall economic impact of $4.4 million, representing a 152 percent return on the $2.9 million investment by the Government of Bermuda
- Media coverage of World Triathlon Bermuda netted an estimated 1.1 million viewers, generating $17.8 million in estimated advertising equivalent
- In all 890 individuals travelled to the island for World Triathlon Bermuda, 304 of them to participate
For more see: