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Karla Lacey to Step Down from Bermuda Tourism Authority

Wednesday, December 2, 2020

Karla Lacey will step down from her role as Chief Operating Officer at the Bermuda Tourism Authority (BTA) later this month, after nearly seven years as a founding member of the organisation’s executive.

Lacey tendered her resignation in May this year to pursue personal projects but agreed to stay on through 2020 to ensure operational stability amid the uncertainty of the COVID-19 pandemic. As the first employee hired by the BTA’s inaugural CEO, Bill Hanbury, in March 2014, Lacey oversaw the formation of all organisational processes during its start-up and since then has been responsible for managing numerous related functions, from finance, office administration and human resources and learning and development programmes to facilities management in Bermuda and New York.

“Karla’s commitment and contribution to the Bermuda Tourism Authority throughout its six years of growth, evolution and achievements have been formidable—we owe her a huge debt of gratitude and wish her the very best in whatever she chooses to do next,” said Philip Barnett, Director, BTA Board. “Not only has she played an indefatigable role in the BTA’s strategic development, but Karla is also a devout advocate for the hospitality industry and its employees, as well as a driver for coaching and mentoring across the organisation. She will be greatly missed.”

Among other achievements during her tenure, Lacey led efforts around organisational transparency, performance and accountability; in 2019, she received special recognition from Bermuda’s Information Commissioner for governance leadership at the BTA—specifically, her work at the vanguard of implementing the island’s Public Access to Information (PATI) Act.

“We owe Karla a debt of gratitude for helping create this well-built organisation from the ground up,” said BTA Interim CEO Glenn Jones. “Karla’s leadership has resulted in the recruitment of the finest tourism industry talent, along with accolades on the organisation’s commitment to transparency. The Bermuda Tourism Authority’s reputation is built on a track record that Karla was instrumental in shaping.”

A decision on filling the COO role will be made in the New Year.

Lacey assisted the BTA to obtain Destination Management Organisation (DMO) accreditation within its first year of operations and delivered six consecutive unqualified audits of the organisation. She managed the revenue-generating Bermuda Visitor Services Centres throughout the island, including construction of the new Hamilton property that opened on Front Street in 2019. Notably, Lacey worked extensively with hospitality stakeholders, implementing the first industry-wide certification programme for tourism ambassadors (CTA), along with National Service Standards Certification for businesses. In 2019, she led a successful collaborative effort to launch a private-public workforce readiness initiative for Bermuda’s restaurant sector.

“It’s been a true privilege to serve Bermuda and our stakeholders across the tourism industry at the BTA,” said Lacey. “I’m incredibly proud of the tough work and big successes our team has achieved in just a few years.”

About Bermuda Tourism Authority (BTA)
The Bermuda Tourism Authority (BTA) is an award-winning, accredited destination marketing organisation that promotes Bermuda internationally and works to empower our tourism industry stakeholders. Explore Bermuda’s National Tourism Plan at BermudaNTP.com