BTA Summit 2023 Agenda

Join us for the Bermuda Tourism Authority Summit 2023, a one-day event dedicated to fostering collaboration, innovation, and strategic planning to enhance Bermuda's tourism ecosystem. 

Harbour View Ball Room, Hamilton Princess | November 28, 2023 | 8am - 4pm (Reception from 4pm - 6pm)

BTA Summit Header
8:00AM | Registration & Continental Breakfast
8:45 AM | Opening Welcome 

Opening welcome by The Hon. Owen Darrell, JP, Minister of Tourism, Culture & Sport

9:00AM | Opening Keynotes: Setting the Vision for Bermuda Tourism

In this inspiring keynote session, we will hear from prominent figures in the tourism industry and government officials as they share their vision for Bermuda's tourism future. The session will outline the key challenges and opportunities and set the tone for the day's discussions.

  • The Hon. Wayne Caines, JP, MP, Board Chair, Bermuda Tourism Authority 
  • Tracy Berkeley, Chief Executive Officer, Bermuda Tourism Authority 
9:45AM - 10:30AM | Panel Discussion: Catalysts of Success

Join us for an enlightening panel discussion, 'Catalysts of Success,'. In this engaging conversation, we'll explore the dynamic relationship between tourism investment and success, going beyond finances to spotlight BTA's holistic strategies, including marketing sponsorships, experience enhancements, and sports investments. Hear firsthand success stories from industry advocates who've successfully partnered with the BTA investments and gain valuable insights from our executives on what collaborative partnerships look like. Don't miss this chance to broaden your perspective on the diverse pathways to triumph.

  • Ticole Swan, Director of Brand & Strategic Partnerships, Bermuda Tourism Authority (Moderator)
  • Freddie Evans, President, Bermuda National Athletics Association 
  • Candy-Lee Foggo, Town Manager, Corporation of St. George 
  • Tashae Thompson, Vice President of Experiences, Bermuda Tourism Authority 
  • Hazel Clark, Director of Global Business Development & Partnerships, Bermuda Tourism Authority 
10:30AM | Networking & Coffee Break
11:00AM - 11:45AM | Breakout Sessions 

Getting in Front of Our Customers: Winning Partnerships in Sales & Business Development | Trudeau Ballroom

This session will reveal our Sales Activity calendar, upcoming events, including road shows and trade shows, and how you can strategically partner with us to maximise your business opportunities. Our panel will provide valuable insights into our sales and business development strategy, shed light on the trade shows we'll attend, and discuss our target audience for these events. 

  • Devin Lewis, Vice President of Sales & Business Development, Bermuda Tourism Authority
  • Donna Douglas, Assistant Director of Sales, Bermuda Tourism Authority
  • Jallande Greaves, Group Sales Manager, Bermuda Tourism Authority

Embrace the Future of Tourism Marketing in 2024 | Princess Louise Ballroom 

Dive into our exciting marketing initiatives for 2024 and discover how you can become an integral part of them. Explore the themes and delve into the promotional calendar for 2024 as we unravel the secrets of Destination Marketing and Digital Innovation. Engage in discussions surrounding cutting-edge social media strategies, immersive experiences, and data-driven marketing techniques designed to captivate and enchant travelers. Join us to shape the future of tourism marketing together.

  • Kiwan Anderson, Director of Global Communications, PR & Content Development, Bermuda Tourism Authority
  • Ticole Swan, Director of Brand & Strategic Partnerships, Bermuda Tourism Authority

AnchorBDA | Princess Victoria Ballroom

Join our exclusive breakout session at the BTA Summit as we unveil AnchorBDA's mission to empower Bermuda residents in the hospitality and tourism industry. Explore our suite of certified courses, designed to elevate your expertise and deliver exceptional service standards. Be part of the transformative journey to become a Bermuda Tourism Ambassador, and learn how to sign up during this informative session. Don't miss this opportunity to unlock new horizons with AnchorBDA.  

  • Davida O'Brien, Tourism Standards & Training Manager, Bermuda Tourism Authority (Moderator) 
  • Denae Burchall, Tourism Standards & Training Specialist, Bermuda Tourism Authority (Presenter) 
  • Kiira Grant, Tourism Standards & Training Specialist, Bermuda Tourism Authority (Presenter) 
  • Micah Jinadu, Head of Operations & BIZ Dev, CTB Group
  • Jodi Virgil, Creative Director, Organized Solutions
  • Ali Hochberg, Outreach Manager, Bermuda Ocean Prosperity Programme 
  • Zoe Smith, Customer Service Expert, ZoServe 
12:00PM  | Networking Lunch
12:45PM - 1:45PM | Panel Discussion: Bermuda's Collaborative Journey: Beauty, Art & Innovation 

Join us as we unravel the fascinating collaboration between the Bermuda Tourism Authority and Topicals, showcasing the beauty of our island paradise. Discover why Bermuda was chosen for this innovative campaign and how it has influenced Topical’s brand. Hear Founder and CEO Olamide Olowe share her personal experiences in Bermuda and explore the symbiotic relationship between our organisations.

  • Kiwan Anderson, Director of Global Communications, PR & Content Development, Bermuda Tourism Authority (Moderator) 
  • Olamide Olowe, Founder & Chief Executive Officer, Topicals 
  • Ticole Swan, Director of Brand & Strategic Partnerships, Bermuda Tourism Authority 
  • Dion Easton Jr, Filmmaker & Photographer, @dionthecreative 
2:00PM - 2:45PM | Panel Discussion: Airlines and Outlook for 2024

Join our panel as they discuss the recovery of Bermuda’s air schedule, global industry trends, new airlines on the scene and the outlook for 2024. 

  • Erin Smith, Chief Operations Officer, Bermuda Tourism Authority (Moderator)
  • Lester Nelson, Chief Executive Officer, Bermuda Airport Authority 
  • Adam Scott, Chief Executive Officer, BermudAir 
  • Jason Inniss, Director - Airport Operations, Skyport 
2:45PM - 3:00PM | Networking Break
3:00PM - 3:45PM | Panel Discussion: Elevating the Transportation Experience

In this session, we delve into the transportation sector's impact on tourism by tuning in to the voices of tourists themselves. We'll explore the feedback and experiences visitors share through surveys, shedding light on their transportation challenges on our island.

  • Tashae Thompson, Vice President of Experiences, Bermuda Tourism Authority  (Moderator)
  • Warren Simmons, Acting Assistant Director - Operations, Department of Public Transportation, Government of Bermuda
  • Stacey Evans, Section Head, Transport Planning Team, Government of Bermuda 
  • Tallent Clark, Managing Director, Rugged Rentals
  • Winston Godwin, Secretary, The Bermuda Executive Mini Bus Alliance
  • David Frost, Bermuda Taxi Driver 
3:45PM - 4:00PM | Closing Remarks 
4:00PM - 6:00PM | Networking Reception



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