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Bermuda Tourism Authority (BTA)

The BTA is the official destination marketing organisation of Bermuda and is an accredited member of Destination International.

The Bermuda Tourism Authority is an independent, forward-thinking tourism enterprise - dynamic, entrepreneurial and vibrant.  We are the singular voice that continually evolves Bermuda as a world-class tourism destination. We are partners with the Government of Bermuda and its people to grow tourism and create jobs.

Beach Economy Vision for Shelly Bay

We’re excited about the possibility of a new concession area at Shelly Bay which can improve the beach experience for visitors and residents, while creating economic opportunities for local entrepreneurs. If you’re interested in operating a concession at Shelly Bay please fill out our online expression of interest form.  

Also consider our info session for entrepreneurs on June 19that 6:30pm at Francis Patton School.  We’ll talk about preparing for Shelly Bay and meeting the desires of travellers and the surrounding community.

Meantime, we invite everyone to review our proposed Beach Economy Plan for Shelly Bay, created in partnership with the Ministry of Public Works.