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Bermuda Tourism Authority (BTA)

The BTA is the official destination marketing organisation of Bermuda and is an accredited member of Destination International.

The Bermuda Tourism Authority is an independent, forward-thinking tourism enterprise - dynamic, entrepreneurial and vibrant.  We are the singular voice that continually evolves Bermuda as a world-class tourism destination. We are partners with the Government of Bermuda and its people to grow tourism and create jobs.

Beach Economy Vision for Shelly Bay

We’re excited about the possibility of a new concession area at Shelly Bay which can improve the beach experience for visitors and residents, while creating economic opportunities for local entrepreneurs. If you’re interested in operating a concession at Shelly Bay please see our Request for Proposal page to download the necessary materials for application.

Meantime, to enhance the experience offerings at Shelly Bay for visitors and residents, there is a second request for proposal that seeks a programming manager to organise a schedule of family-friendly activities at the beach like movies under the stars and beach yoga. That information is also availalbe on our Request for Proposal page.

Meantime, we invite everyone to review the Bermuda Tourism Authority's proposed Beach Economy Plan for Shelly Bay, created in partnership with the Ministry of Public Works. You can also read our FAQ document to get a better understanding of what's proposed at Shelly Bay.