Bermuda Tourism Authority Wins Three Platinum Viddy Awards for ‘Lost Yet Found’ Campaign Video
The Viddy Awards announced that out of 2500 submissions from over 21 countries, Bermuda Tourism Authority’s (BTA) Lost Yet Found campaign was named the winner of three Platinum Viddy Awards.
1. Non-Broadcast, Short form Web Videos < 3 Minutes, Travel/Adventure
2. Non-Broadcast, Short form Web Videos < 3 Minutes, Culture/Lifestyle
3. Non-Broadcast, Non-Broadcast Creativity, Videography
The Viddy Awards is an international competition honouring video excellence in a digital world. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.
Tracy Berkeley, interim CEO of BTA commented, “I commend the team for the hard work that resulted in winning three Platinum Viddy Awards. As an organisation we are differentiating our destination, and this industry recognition shows that we are on the right path.” She continued, “we will remain focused as we continue to push Bermuda’s brand forward.”
The Viddy Awards, formerly the Videographer Awards, are one of the most coveted awards in the video industry. Since 1994, thousands of production and communication professionals have entered their best and most creative work. The goal of the Viddy Awards is to identify and recognise video artisans who excel in the scope of their own environment. Winners range from network news operations to local cable access, from large production companies to freelancers, and from international advertising agencies to student producers.
“It is an honour that the work that we are doing is receiving such great recognition. This campaign is the result of collaborative efforts put forward by BTA, as well as Burnt House Media, and Proverb Agency, two Bermudian led organisations,” said Jamari Douglas, BTA VP of Marketing, PR & Communications. “I am fortunate to be a part of a forward-thinking team and am thankful for them as well as everyone else who was involved in bringing Lost Yet Found to life. The campaign will remain prominent in key markets as we continue to drive visitation.”
The Lost Yet Found campaign centers Bermuda’s natural beauty and authentic culture, which includes its beaches, natural wonders, history, and its people. The campaign was launched in September with a focus on digital and out-of-home placements in high-interest locations such as New York, Boston Toronto, Miami, Dallas, Vancouver, and Atlanta.
“Reinventing and reimagining places with an authentic lens is our calling card. With the Lost Yet Found campaign, we flipped the framing of Bermuda – no longer from the lens of the tourist, but through the perspective of Bermudians and how they see themselves,” said Daren Bascome, Founder and Managing Partner of Proverb Agency. “This award recognises the team’s innovation and impactful storytelling, and more importantly, showcases to the world the power that rebranding campaigns like Lost Yet Found have in driving positive social change and economic growth.”
About the Bermuda Tourism Authority
The Bermuda Tourism Authority (BTA) is an independent, non-government, entity, and the official destination marketing organization for the island country. The Bermuda Tourism Authority (BTA) promotes Bermuda globally as a world-class destination for leisure and group travel and tourism investment. For more information