Bermuda Tourism Authority Welcomes Jamari Douglas As Vice President of Marketing, PR and Communications
The Bermuda Tourism Authority (BTA) is pleased to announce the appointment of Jamari Douglas as Vice President, Marketing, PR and Communications. In this newly created role, Douglas will lead the BTA’s efforts in promoting Bermuda as a world-class and welcoming destination for all.
“We feel extremely fortunate to have Jamari back with us at the Bermuda Tourism Authority,” said BTA Interim CEO, Tracy Berkeley. “His deep knowledge of our island and its offerings, along with his proven leadership skills and marketing expertise, will give Bermuda a major boost in the years to come.”
Born and raised in Bermuda from Deepdale Pembroke, Douglas is no stranger to the BTA, beginning as the organisation’s Sales and Marketing Intern and rising through the ranks to serve for several years as the organisation’s Digital Marketing Manager. During that time, he managed the BTA’s website, content and digital media distribution, working closely with all teams and partners to ensure success.
Douglas spearheaded the BTA’s groundbreaking collaboration with Google, which made Bermuda the first island destination to have its entire jurisdiction on Google Street View. The project won a Platinum Adrian Award for digital marketing innovation from the Hotel Sales & Marketing Association International (HSMAI) in 2018, one of the travel world’s most prestigious honors.
Douglas obtained a degree in Business Administration, Marketing from Morehouse College, has Google Certifications in AdWords, SEM and is currently an NYU Stern School of Business MBA Candidate. Most recently, Douglas worked as Marketing Director at the Bermuda Business Development Agency (BDA), where he grew website traffic by 150% year-over-year and increased time spent on the website by 300% following the design and implementation of a new targeted webpage.
“I’m thrilled to be back at the BTA, where my career began 13 years ago, and I’m honoured to take on the role of Vice President, Marketing, PR and Communications,” Douglas said. “My extensive experience and expertise in the tourism landscape coupled with my hard work and unwavering commitment to Bermuda guided me to this position. I’m beyond proud to lead the team in a new and more collaborative direction.”
Douglas’ role will focus on honing the strategic direction of the BTA’s global marketing and communications programs, including oversight of all international agency partners. He will also be heading up the roll-out of a refreshed brand and new campaign for the destination, while ensuring that all marketing and communications programs follow the direction of Bermuda’s National Tourism Plan.
About the Bermuda Tourism Authority
The Bermuda Tourism Authority (BTA) is an independent, non-government, entity and the official destination marketing organization for the island country. The Bermuda Tourism Authority (BTA) promotes Bermuda globally as a world-class destination for leisure and group travel and tourism investment. For more information visit: https://www.gotobermuda.com/bta.
