Bermuda Tourism Authority Announces Successful Candidates for Experience Investment Programme
The Bermuda Tourism Authority (BTA) is pleased to announce 16 successful candidates for the Experience Investment Programme’s first intake of 2023. Launched in 2016, the programme is a vehicle to support tourism entrepreneurs to create innovative home-grown experiences that attract and elevate on-island experience for visitors.
Of the 31 applications submitted, the BTA will support 16 candidates whose proposals aligned with specific criteria, including driving visitation to Bermuda during the non-summer months, showcasing the island's history and culture uniquely and innovatively, incorporating live entertainment, and unveiling the island’s culinary scene. These happenings will attract visitors, with some repurposing on-island venues to create authentically Bermudian experiences.
"I would like to applaud all those who applied for the 2023 Experience Investment Programme, and a heartfelt congratulations to the successful candidates," said BTA CEO Tracy Berkeley. "The creation of this programme was to support local entrepreneurs and event producers keen on showcasing Bermuda and presenting the best of what our island has to offer. We are excited to see these experiences come to fruition and cannot wait for our visitors to enjoy them."
Tashae Thompson, BTA VP of Experience said, "Initiatives such as the Experience Investment Programme are extremely important to connecting visitors with our local partners. When Bermuda's residents actively engage in the industry, they bring a sense of authenticity and passion that cannot be replicated. This not only enhances the visitor experience but also creates a ripple effect of economic benefits for the community as a whole. As local involvement is a key driver of our National Tourism plan, we encourage residents to continue to participate in these valuable programmes to ensure Bermuda maintains a sustainable and thriving tourism industry for years to come."
The BTA remains committed to investing in tourism experiences that provide memorable year-round experiences for visitors. The next intake of the Experience Investment Programme will open later this year.
For more information on the Experience Investment Programme, please visit GoToBermuda.com
ABOUT BERMUDA TOURISM AUTHORITY (BTA)
The Bermuda Tourism Authority (BTA) is an award-winning, accredited destination marketing organisation that promotes Bermuda internationally and works to empower our tourism industry stakeholders. Explore Bermuda’s National Tourism Plan.