But if you’re looking for an offline shopping experience – one you can only get out here – Hamilton is full of retailers looking to inspire buyers with Bermuda-designed and handmade gifts.
Coral Coast, in contrast, began at the top – a line of smart-casual shirts, in universally flattering pastels, designed in Bermuda and tailored in New York, each bearing their signature Bermuda Blue Angelfish logo. Branded caps, shorts, polos and more have since followed and can be found at their flagship opposite the Ferry Terminal.
“At & Partners our belief in working with Bermudian makers, artisans and small businesses comes from being makers ourselves. We understand that there are talented people making well designed, well-made objects in Bermuda that have a story and we want to shine a light on that.”
If you need a break from all the shopping, Hamilton's got you covered. Replenish your energy with coffee at Milan Milan. Alongside your classic Italian cappuccino, drinks and dry goods, you’ll find locally made treats including vegan, frosted layer cakes in indulgent flavours such as pistachio or double chocolate by St. David’s bakery Sweet + Kind.
Following their grand renovation, Hamilton Princess & Beach Club boosted their retail offerings with FH by Luxury Gifts Bermuda, creating a ladieswear, menswear and resort shop that caters to visitors and local shoppers alike. They are the exclusive retailer of Hamec, a line of silky, tropical print resortwear, including maxi dresses, camisoles, rompers and skirts designed locally by best friends Patricia Borland and Cary Butterfield. Other Bermudian brands include ladies’ swimwear brands Axil and Novah Swimwear, Nature-inspired jewellery by Airy Heights Design and a line of organic body care products by Tricia Lines.
Nothing speaks to the Bermuda lifestyle like Makin’ Waves. Created by two childhood friends in the 80s, they are the go-to for gear and active apparel to enjoy time in and on the water. As well as surfboards, paddleboards, wetsuits, sunglasses and swimwear from major, global brands, they stock their own line of branded t-shirts, sun-shirts and rash guards for all ages and genders. Among the racks of classic boardshorts they stock local favourite, Bermies, a shorter swim trunk that pays tribute to the island with bright prints with sharks, turtles, scooters and more. Florida-based founder Uki Deane was inspired by the island when creating his fast-drying, stylish and stretchy styles.
For more Bermuda-branded luxury, Reid Street boutique Atelerie offers a selection of designer collaborations that will remind you of your time out here. Owner and buyer, Heather Macdonald, has found a way to show off her beloved island with jewellery, accessories and art. You’ll find charms by New York favourite Helen Ficalora that bear the Bermuda silhouette; silver and gold-plated coordinates bracelets and pendants; gold foiled, leather pouches and card wallets; soft tees, sarongs, baseball caps and leather handled market bags by globally-conscious brand Apolis.
A few doors down you’ll find Phoenix, a local drugstore and Reid Street institution that satisfies almost every need. They have shelves dedicated to Bermuda-made products including Passion Fields Honey produced by bees island-wide and Chef Chico’s line of Smokey Rubs.
Across the street look to Brown & Co. and the adjacent Bermuda Bookstore for local literature – historical and fiction – and children’s books, including artist and author Elizabeth Mulderig’s Tiny the Treefrog series. Follow along on Tiny’s interactive Story Walk on boarded posters in next-door Queen Elizabeth Park.
On the corner of Queen and Front Street is Gosling’s. Creators and purveyors of the original Black seal rum, it’s worth stopping in on their Hamilton store. Beyond the original black, you’ll find fine wines from all over the globe, often available for tasting, and other original rum and spirit blends, including Bermuda Gold, a loquat liqueur.
Up Old Cellar Lane, a narrow, cobblestone alleyway next to The English Sports Shop, you’ll find a burgeoning retail scene. Joanna Stapff began making jewellery under the label 1609 Design, selling at Harbour Nights before moving into her intimate space. Colourful tote bags, printed with her whimsical, yet edgy designs surround her semi-precious jewellery displays. She describes her style as “bohemian” and her dainty necklaces, earrings and bracelets make ideal souvenirs and gifts.
Opposite you’ll find Naked Zero, a waste free, eco-conscious shopping experience. Owner Sue Khan stocks natural beauty and household products, bamboo toothbrushes, apparel and metal straws, as well as local products from Surishae Co. whose plant-based shampoo and conditioner consistently fly off the shelves. Under the same roof, pick up Ase Naturals, a line of lunar charged body oils and teas, sweet treats from Sweet + Kind. Natural, aluminium free deodorant from PondaPits and Loquat Roots’ locally-crafted, organic tea.
End your day of shopping in Hamilton Bermuda-style: resting on the mezzanine level of Brew for Happy Hour. This deli and coffee shop offers craft beer made in the Dockyard Brewing Co.’s West End microbrewery, cold-brew coffee and a white-tiled “wine wall” with reds, white, rosé and bubbles on tap.