Bermuda in the News
Look around and see what media outlets, content creators, and celebrities have recently shared about their Bermuda experiences. As you peruse through through the content, we hope you find some inspiration, the latest news in the tourism and hospitality industry, and signature events happening in Bermuda.
Bermuda Named #1 Island, Readers' Choice Awards 2024
Bermuda reigns supreme again! In the 2024 Readers’ Choice Awards, Condé Nast Traveler’s readers crowned Bermuda the #1 Island for a second consecutive year, reminding the world that this paradise knows how to steal hearts. From pink sands and warm ocean breezes to our welcoming hospitality, it’s clear Bermuda’s magic is impossible to resist.See the full list here.
In the Birthplace of Bermuda Shorts, the Style Is Always in Season—and Ever Changing
Fashion never takes a holiday in Bermuda! Vogue dives into the island’s effortlessly cool style—where the iconic Bermuda shorts meet a fresh, ever-evolving look. With this stylish shout-out, Bermuda claims its spot as the ultimate playground for travelers who live and breathe fashion.
An Artsy Girl’s Guide To Bermuda
Essence paints the perfect picture for creative souls, showcasing Bermuda as a dream destination for those chasing beauty and inspiration. Whether gallery hopping or catching the island breeze while sketching seaside, this girls guide geniously proves Bermuda’s art scene is a masterpiece in the making.
Bermuda Art Month Amplifies Its Rich Culture and History With Exhibits, Tours, And Tastings
Bermuda Art Month is a full-blown celebration of culture, history, and some serious creative vibes! Black Enterprise puts the spotlight on this month-long festival, where visitors can delve deep into the island’s soul through electrifying exhibits, intimate tours, powerful performances and delicious local flavors.
I Took A Trip To Bermuda With Topicals. Here’s How It Went!
Travel Noire spills the tea — after being the only media invited to join and cover a bevy of content creators and celebrities on an unforgettable trip to Bermuda with bourgeoning beauty brand, Topicals —where self-care met sun, good company, and vitamin Sea. Mixing skincare, adventure, and local island community, this article shows why Bermuda is the place to kick back, connect, and feel good from the inside out. Read the full story here.
Recent Activations
Bermuda x Travel + Leisure
Three Bermudian artists - Nhuri Bashir, Alshanté Foggo and Shanna Hollis - painted the town pink in collaboration with Travel + Leisure. “The “Paint the Town Pink” initiative showcased the unique perspectives of Bermudian artists through Bermuda-inspired murals. These installations were strategically located in high-traffic areas across New York City.
JetBlue x Bermuda
Bermuda and JetBlue partnered to bring a slice of the island to New York City's Meatpacking District. Every 90 minutes, when the last grain of pink sand lands at the bottom of an hourglass, a consumer would win a free trip. The prize package included JetBlue roundtrip flights to Bermuda for two and a hotel stay, for a total of five trips.
House of Bermuda
House of Bermuda was an activation which took place in London where consumers were invited to explore the very best of Bermuda. House of Bermuda featured unique pop ups, bringing local Bermudians to the forefront of this immersive event, showcasing local experts across cuisine, storytelling, sports and conservation.
Press Releases
Bermuda Tourism Shows Resilience with A 3.5% Increase in Visitor Spend in 2025
Bermuda Tourism Authority releases 2025 Year End Tourism Performance Metrics
Bermuda Spa Month Returns February 2026
Bermuda will once again spotlight wellness, value and extraordinary visitor experiences with the return of Bermuda Spa Month, taking place 1–28 February 2026.
Bermuda Tourism Authority Announces Senior Leadership Appointments
DeCouto joins executive leadership team; Isaac appointed to lead People and Culture
BTA Announces Strategic Transition to Remote-first Operations for New York Team
Bermuda Tourism Authority (BTA), today announced that it will transition its New York–based team to a remote operating model as part of a broader strategic initiative to
Bermuda Wins Top Spot on Condé Nast Traveler’s Reader’s Choice Awards 2025
The Bermuda Tourism Authority (BTA) is proud to share that leading travel publication Condé Nast Traveler has announced the results of its annual Readers’ Choice Awards,
Bermuda Tourism Authority Extends Title Sponsorship of Bermuda’s PGA TOUR Event
PONTE VEDRA BEACH, Florida and HAMILTON, Bermuda – The PGA TOUR and Bermuda Tourism Authority today announced a multi-year extension to title sponsor Bermuda’s PGA
BTA Announces Details for 2025 Bermuda International Partner Summit
[Hamilton, Bermuda – October 8, 2025] — The Bermuda Tourism Authority (BTA) today announced
BTA Releases Q2 and Mid-Year Tourism Metrics
Leisure air arrivals edge upward, visitor spending increases, air capacity dips, and hotel sector enjoys solid performance
Bermuda Tourism Authority CEO Search Draws Nearly 80 Global Applicants
The Bermuda Tourism Authority (BTA) Board of Directors today announced the successful close of the application window for its chief executive officer (CEO) recruitment, marking an important milesto
Bermuda's 2026 SailGP Dates Confirmed: Global Spotlight Returns to the Great Sound in May 2026
The countdown begins: the Apex Group Bermuda Sail Grand Prix will officially take place May 9–10, 2026, SailGP has confirmed today as part of its global season announcement.
Work With Us
The BTA is excited to welcome journalists and freelancers on assignment to the island to discover the destination's incredible attributes. We are here to help you spark some ideas, gather the information, and develop the content you need to produce the story you are working on. The BTA provides support to travel media with site tours to Bermuda as appropriate, including periodic themed group media tours, suggested itineraries, on-island connections, and more.
Bermuda in The News
Explore Bermuda’s recent press coverage highlighting the island’s incredible majestic beauty, diverse culture, rich history, and more.
Media Library
Some treasures are hidden. Ours are a little easier to find. Sign in to browse BTA’s videos, photo assets, and other materials that will bring Bermuda to life for your audience.
Storytelling in Bermuda
Looking to craft a compelling story about Bermuda? Our story ideation resources offer inspiration, insights, and angles to help you uncover the island’s rich culture, stunning landscapes, and vibrant community. Whether you’re a journalist or content creator, we’re here to help bring your Bermuda story to life.
What's Happening
Art Month
Celebrate Bermuda’s creative spirit this October during the 3rd annual Art Month. Throughout the month, you can find events, workshops, and gallery spaces to experience a taste of what Bermuda’s art scene has to offer. Join the community for this annual celebration that blends culture, creativity, and connection.
Good Friday
On Good Friday, Bermudians flock to open fields and beaches – especially the expansive pink stretch of sand known as Horseshoe Bay Beach – to fly handmade kites created from tissue paper, sticks, and string. Families also traditionally munch on hot-cross buns and savoury codfish cakes.
Bermuda Day
Celebrated on the last Friday in May, Bermuda Day is the unofficial start to summer on the island. The first Bermuda Day Parade was held in 1979 and has become a beloved annual tradition featuring dance groups, bands, majorettes, decorated floats, and Gombey troupes, kicked off with a half-marathon derby. For many, Bermuda Day also marks the very first refreshing outdoor swim of the season.
Harbour Nights
While not a singular festival, Harbour Nights is a hugely popular ongoing celebration that transforms Hamilton's Front Street into a lively street fair. Typically running weekly from May to September on Wednesday evenings, it's packed with local artisans and crafters, mouth-watering food stalls, and high-energy live music and entertainment. It's a taste of Bermudian fun, every week!
Carnival
Carnival in Bermuda might be a fairly new tradition, having started in 2015, but it's one that's absolutely exploding in popularity every June! Coinciding with Bermuda's National Heroes Day holiday, it's a multi-day event that builds to the electrifying "Revel de Road" parade. During Carnival, everyone is invited to participate in lively "fetes," or parties, as well as J'Ouvert, a high-energy pre-dawn celebration that truly marks the unofficial start of the fun. Get ready to feel the beat!
Cup Match
Many Bermudians would passionately argue that this is the most anticipated and celebrated event of the entire year! Cup Match centers around a fiercely contested cricket match between the island's two rival teams: St. George's and Somerset. But beyond the thrilling competition, Cup Match is a nationwide celebration of Bermudian emancipation – a true reflection of our island spirit and an important cultural moment.