Our Four Key Themes
The Bermuda Tourism Authority (BTA) aims to establish Bermuda as a year-round destination by strategically allocating marketing dollars in the shoulder seasons. As such, the BTA has developed four key themes to showcase Bermuda's diverse offerings:
Culture & Heritage
Bermuda is special in so many ways. The island is a British territory near the US with Caribbean heritage and diverse influences from Portugal and beyond, making it truly one of a kind. Throughout the year there are a myriad of events for those who want to delve into the country’s culture from food festivals to annual island-wide celebrations like Carnival and Cup Match to other historical sites available to explore year round like the town of St. George’s, an UNESCO world heritage site.
Culinary/ Food
Thanks to Bermuda’s cultural influences from across the globe, the island has an incredibly vibrant and diverse culinary scene. Aside from the famous fish sandwiches, signature dishes and drinks to seek out include Fish chowder infused with black rum, Portuguese donuts, rum cake, and a Dark ‘n’ Stormy. There are also special events designed to celebrate the island’s flourishing culinary offerings such as Vegan Fest, Restaurant Week and Taste of Bermuda, all of which attract locals and visitors from all over the world.
Wellness & Sustainability
As one of the most sought-out destinations for explorative travel, Bermuda appeals to adventure seekers because of the wide array of thrilling activities – dive, snorkel, observe shipwrecks, rock climb, go cliff jumping or swim in caves. In addition to these physically engaging activities, Bermuda is host to a variety of relaxing and rejuvenating activities as well such as innovative spa treatments, combining the best of traditional techniques with modern therapies and a unique island twist.
Celebrations
When it comes to celebrating life moments, there is no better place than Bermuda. This magical island is the perfect destination for multi-generational groups of travelers looking to cherish those special occasions with family and friends. From intimate birthdays to grand weddings, Bermuda's stunning landscapes and rich history provide the perfect backdrop for any celebration. Indulge in the local cuisine, explore the island's hidden gems, or simply relax on the pink sand beaches. Our goal is to make your celebration unforgettable and you'll leave with memories that will last a lifetime.
Bermuda Story Ideation
Bermuda Adventures to Take Friendships to the Next Level
Bermuda’s active and engaging activities create opportunities for friends to cheer, bond, and build trust with one another. From shipwreck diving and deep sea fishing to cave exploration, cliff jumping, paddleboarding and more.
Solo Travel to Feed the Soul
Not only is Bermuda a destination where solo travellers can feel safe and welcome - thanks to friendly locals - it’s also a place where visitors who are travelling by themselves can come to rejuvenate and recharge. Through exploring the Crystal Caves or a spa day at one of the island’s resorts, Bermuda offers a great deal of ways for the solo traveller to completely unplug and relax.
Stay Fit While Taking a Break from Your Fitness Routined the Soul
Take your fitness routine outside of the gym and into the wild of Bermuda with nature reserve hikes, cave swimming, shipwreck exploration, biking and more. The island’s activities are sure to get your heart rate pumping while providing beautiful vistas.
The Best Time to Visit Bermuda, All Year Round
With events and programming 12 months of the year, there is no bad time to visit Bermuda. In the winter, experience the island’s holiday market and National Trust Christmas Walkabout or visit during Restaurant Week (Jan/Feb) or Spa Month (Feb). Spring proves to be the perfect time for diving, or visit for the Bermuda Triple Challenge (March), Black Golfers Week (April) or Bermuda Day (May). The peak season of summer sees many festivals such as Bermuda Pride (June), Carnival (June) Cup Match (Aug) and Vegan Fest (Aug), leading into fall where the fun continues during Swizzle Festival (Sept), Taste of Bermuda (Oct), Art Month and more.
A Guide to Island Family Travel
Bermuda is a destination that is well-suited for multi-generational travel. With many hotels catering to kids through clubs or organised activities, each family can find accommodations that fit their needs. From the Underwater Exploration Institute to the Bermuda Aquarium & Zoo along with guided city tours touching on the island’s history, educational opportunities for the whole family are abound.
Experience Island Life, The Local Way
Bermudian culture has been shaped by global influences including British charm and African and Portuguese heritage. This interesting blend of cultures culminates in the Bermuda pride that is lived and breathed every day. Experience Bermuda beyond the beaches by booking a walking tour with our local storytellers, viewing our local artists' work, tasting our local delicacies, listening to our local entertainers, and shopping at our street markets.
What's Happening
Art Month
Celebrate Bermuda’s creative spirit this October during the 3rd annual Art Month. Throughout the month, you can find events, workshops, and gallery spaces to experience a taste of what Bermuda’s art scene has to offer. Join the community for this annual celebration that blends culture, creativity, and connection.
Good Friday
On Good Friday, Bermudians flock to open fields and beaches – especially the expansive pink stretch of sand known as Horseshoe Bay Beach – to fly handmade kites created from tissue paper, sticks, and string. Families also traditionally munch on hot-cross buns and savoury codfish cakes.
Bermuda Day
Celebrated on the last Friday in May, Bermuda Day is the unofficial start to summer on the island. The first Bermuda Day Parade was held in 1979 and has become a beloved annual tradition featuring dance groups, bands, majorettes, decorated floats, and Gombey troupes, kicked off with a half-marathon derby. For many, Bermuda Day also marks the very first refreshing outdoor swim of the season.
Harbour Nights
While not a singular festival, Harbour Nights is a hugely popular ongoing celebration that transforms Hamilton's Front Street into a lively street fair. Typically running weekly from May to September on Wednesday evenings, it's packed with local artisans and crafters, mouth-watering food stalls, and high-energy live music and entertainment. It's a taste of Bermudian fun, every week!
Carnival
Carnival in Bermuda might be a fairly new tradition, having started in 2015, but it's one that's absolutely exploding in popularity every June! Coinciding with Bermuda's National Heroes Day holiday, it's a multi-day event that builds to the electrifying "Revel de Road" parade. During Carnival, everyone is invited to participate in lively "fetes," or parties, as well as J'Ouvert, a high-energy pre-dawn celebration that truly marks the unofficial start of the fun. Get ready to feel the beat!
Cup Match
Many Bermudians would passionately argue that this is the most anticipated and celebrated event of the entire year! Cup Match centers around a fiercely contested cricket match between the island's two rival teams: St. George's and Somerset. But beyond the thrilling competition, Cup Match is a nationwide celebration of Bermudian emancipation – a true reflection of our island spirit and an important cultural moment.