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Bermuda Tourism Summit 2016

HIGHLIGHTS: BERMUDA TOURISM SUMMIT 2016

SHARING BERMUDA'S STORIES: THE 2017 PLATFROM

To the outside world, Bermuda has always been a bit of a mystery. How do we use that mystique to tell Bermuda’s story? This session highlighted the progress we’ve made together thus far and an evolving brand strategy to connect travelers to Bermuda in an emotional and memorable way into the future.

TOURISM OUTLOOK 2017: BERMUDA, THE GLOBAL ECONOMY AND TRAVEL

Adam Sacks joined us for a second year to survey the state of the US and global economies and share his firm’s view of the implications for the travel industry. Participants heard about the potential prospects and challenges for Bermuda, the global economy and the travel industry in the year ahead.

THE UPS AND DOWNS OF TRAVEL

We are all guided by our emotions. And the travel journey is no exception. From booking their trip to enjoying sites and activities to memories lasting long after they return home, travelers go through many emotions throughout the travel cycle.
Participants in this session learned:
• The emotions cited by nearly 40,000 global travelers;
• How emotions differ at each stage of travel;
• How businesses can leverage emotions to enhance customer satisfaction, increase revenues, and drive loyalty

WRITING FOR BERMUDA: LEVERAGING BERMUDA'S BRAND VOICE

Learn how to capture Bermuda’s brand voice and use it to tell your story. Real life examples will help you set yourself apart from the sea of sameness that’s out in the market today. You’ll walk away with concrete tips and tricks for leveraging Bermuda’s distinct voice for your ultimate benefit.

EXPERIENCE DESIGN

Doug Lansky, a global tourism strategic advisor, provided insights into “Experience Design.” He showed how curating a bookended visitor experience that starts before the trip and lasts until visitors return home can create an emotional connection that will lift satisfaction, increase visitor spending and improve the chances of a return visit.

AMERICA'S CUP AND BEYOND

Candid conversations about leveraging the opportunity that is the America’s Cup, maximizing the impact of the event itself and how it can pay dividends to the island well into the future.

NATIONAL SERVICE STANDARDS AND CERTIFIED TOURISM AMBASSADORS (CTA)

After widespread industry input and collaboration, five National Service Standards have been identified for execution across all sectors. This session outlined the process for implementation. Also included was an update on Bermuda’s CTA program and its role in the National Service
Standards programme.

DIGGING INTO THE DATA

BTA manages and analyzes significant amounts of data. This hands-on session showed you how you can use the data to your benefit.