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Mission & Vision

Mission

The Tourism Authority consists of five divisions carefully constructed to move Bermuda’s tourism industry forward by growing the number of leisure and group visitors to Bermuda, increasing visitor spending and nurturing an environment for job creation:

We analyse relevant tourism data from key tourism sectors to monitor and measure the industry's performance and its alignment with the priorities of the National Tourism Plan. We utilise the expertise within our five core divisions, we engage in strategic partnerships with Government and the private sector to grow the tourism industry and strengthening the Bermuda economy overall. 

Vision

The Bermuda Tourism Authority is an independent, modern and leading tourism enterprise - dynamic, entrepreneurial and vibrant:

  • We are the singular voice that continually evolves Bermuda as a world-class tourism destination.
  • We are partners with the Government of Bermuda to grow tourism and create jobs.
  • We develop creative and innovative ways to make Bermuda a highly desirable destination for visitors and tourism investment.
  • We are results-oriented, accountable and transparent to our stakeholders.
  • We allocate our resources strategically, moving quickly to capture the opportunities afforded by growing global tourism demand.
  • We pursue strategic initiatives and actions that add value to Bermuda tourism.
  • We empower our people to be customer-focused, proactive, solution-oriented and decisive about matters that are in the best interest of Bermuda as a tourism destination.
  • We provide a fun and positive workplace culture that generates pride in Bermuda.
  • We are impassioned in our communication to the world that Bermuda is open for business.

Also In This Section

Board Members

The BTA Board of Directors is made up of seven men and women who are passionate about...

BTA Divisions

The BTA consists of five divisions, each focused on a specific area of the organisation’s...

Presentations

Have a look at a collection of public presentations, speeches and information papers that...

Requests for Proposals

Current Requests for Proposals are posted here for review and download by interested...

Programmes

The Bermuda Tourism Authority has a variety of programmes designed to inform the general...

FAQs

What is the Bermuda Tourism Authority? The Bermuda Tourism Authority (BTA) is an...

Corporate Contacts

You can phone us during normal business hours by dialing: 1-800-BERMUDA or 1-212-818-9800...