Have a look at a collection of the BTA’s public presentations, speeches and information papers. Community outreach efforts include disseminating important industry news to the general public and educating stakeholders on a variety of crucial industry trends, marketing tactics and entrepreneurial opportunities.
The America's Cup Visitor Experience
All the information you need about the America’s Cup to engage visitors in a meaningful way. Not only do we have the ins and outs of the greatest sailing race in the world, but also the events and experiences around Bermuda visitors should try when the racing action is on pause. Have a look and you’ll be completely ready for the excitement of May and June.
Opportunity for Bermudians in Vacation Rental Industry
Vacation Rental Tips for Experienced Users
Vacation Rental Basics for First Timers
Sports & Adventure Tourism 2017
At a presentation to Hamilton Rotarians, the BTA’s Chief Product and Experiences Development Officer Pat Phillip-Fairn explained how the island’s appeal as a sports training destination has grown significantly in the past 18 months and how stakeholders can position themselves to cater to this audience.
TripAdvisor on How to Engage with Travellers
Carol Johnson, destination sales manager for TripAdvisor, presents to Bermuda tourism industry stakeholders on best practices for engaging with travellers on the most influential travel website in the world. This presentation took place May 12, 2016 at the Bermuda Chamber of Commerce and was hosted by the Bermuda Tourism Authority.
Preparing for America's Cup Visitors
Glenn Jones, of the Bermuda Tourism Authority, explains what the tourism industry should expect on the flow of visitors during the 35th America’s Cup race calendar and the impact it will have on Bermuda’s hotel capacity, vacation rental market and cruise ship calls.
Managing Bermuda's Hotel Inventory for America’s Cup
Nina Thompson, travel manager for Travel Places, explains how her organisation is managing 40% of Bermuda's hotel inventory during the America's Cup in 2017.
Delivering on the America's Cup Host Venue Agreement
ACBDA CEO Mike Winfield discusses a variety of subjects including the management of Cross Island construction, superyacht strategies, ground transportation and security.
Planning the World's Greatest Sailing Event
Sam Hollis, COO of the America’s Cup Event Authority, gives insight on the plans taking shape to host the world’s siling fans in Bermuda for spectacular racing, unparalleled hospitality and unprecedented media exposure.
Brand Exposure for the America's Cup
BTA Chairman David Dodwell gives a glimpse of the brand exposure the country is enjoying around the world as a result of being home to the America's Cup.
Beach Economy presentation
This short presentation offers insight into the data research and stakeholder feedback that went into creating a Beach Economy Vision for Bermuda.
Golf: Hacker’s Cup
Ann Liguori of NPR's WPPB 88.3 FM in Southampton, New York broadcasts from Bermuda during the Hacker's Cup to discuss golf, rum and the America's Cup. The Hacker's Cup introduces journalists from the United States and the United Kingdom to Bermuda's outstanding golf product. The latest Hacker's Cup took place in October 2015 and included sailors from the America's Cup competing with visiting journalists.
Visitor spending is up 7% ($3.4m) through the first six months of 2015, while air arrivals are down 2% year-to-date. Bermuda Tourism Authority CEO Bill Hanbury presents this information and other top line data on the tourism industry.
America's Cup Preliminary Schedule
The Americas Cup Event Authority has released a preliminary schedule of the racing calendar in May/June of 2017. (subject to change)
Race to Bermuda
The Bermuda Tourism Authority (BTA) is launching integrated partnerships and promotions around the world to introduce a wider audience to the island via a partnership with the 35th America's Cup 2017, presented by Louis Vuitton. The global effort, called "Race to Bermuda", started 23-26 July with the Louis Vuitton America's Cup World Series event in Portsmouth. This presentation details the BTA's activation in Portsmouth.
Enjoy Bermuda, Together
Visitors love the same things you love. Check out parts of our Enjoy Bermuda, Together radio campaign. It reminds us how cool it is for visitors and residents alike when they enjoy unique Bermuda experiences side by side.
Bermuda By Season
This useful Adventure Almanac will help you tell Bermuda’s story by season – when lobster is in season, when the whales swim, even the time of year for the glow worms. Please feel free to use it on your sales calls, on your website and everywhere you are telling the Bermuda story.
New Visitor Arrival Form
New visitor arrival forms now in use at L.F. Wade International Airport collect more detailed data from travellers and allow the Bermuda Tourism Authority (BTA) to report more accurately on industry performance. The Bermuda Tourism Authority explains the recent improvements to the visitor arrival card.
Glenn Jones on the Sherri Simmons Show
The Tourism Authority's Director of Public & Stakeholder Relations Glenn Jones was a guest on the Sherri Simmons Show on Magic 102.7 FM on June 18, 2015. He answered live questions on the radio from the public about the Bermuda tourism industry. This is a recording of Glenn’s appearance on the program.
AC 35 Tourism Industry Info Session: ACEA
America's Cup Event Authority COO Sam Hollis gives the most comprehensive briefing to date on October's World Series racing and the month-long America's Cup racing events in June 2017. He shared new information not previously released. Presentation given May 27, 2015
AC 35 Tourism Industry Info Session: BTA
Bermuda Tourism Authority Chief Sales & Marketing Officer Victoria Isley and Chief Product & Experiences Development Officer Pat Phillip-Fairn talk about BTA efforts in advance of the America's Cup. New marketing efforts are underway with video placements on Delta Airlines seatbacks and print coverage in Du Jour Magazine.
AC 35 Tourism Industry Info Session: Q & A
A panel discussion for the Bermuda hospitality industry regarding the upcoming America's Cup, including World Series racing this October and AC35 in June of 2017. America's Cup Event Authority, ACBDA and the Bermuda Tourism Authority are represented on the panel. Topics covered include race watching on the water, hotel room allocations, legacy benefits and the 2017 sailing calendar. Glenn Jones of the BTA moderates.
Setting the Table for Growth
Along with political leaders, Tourism Authority CEO Bill Hanbury has been making the case that the Bermuda tourism industry is the best positioned for growth and job creation in the near term. This short video is a supplement to Mr. Hanbury's opinion piece first published on Wednesday, February 25, 2015.
BTA Panel on "Let's Talk"
Bermuda Broadcasting Company journalist Gary Moreno hosted a panel from the Bermuda Tourism Authority on the public affairs program “Let’s Talk” on April 13, 2015, to discuss the local tourism industry. The panelists were: Bill Hanbury, CEO; Pat Phillip-Fairn, Chief Product & Experiences Development Officer and Karla Lacey, COO. Audio file, provided in two parts, is courtesy of Bermuda Broadcasting Company.