Bermuda Tourism Summit
Highlights from the 2016 Tourism Summit
Hundreds of tourism industry partners had brains fed and passions ignited at the Annual Bermuda Tourism Summit. Here's your chance to relive the highlights or see them for the first time if you couldn't join us in person. A lot of the content shared at the Summit is available here for your review.
SHARING BERMUDA'S STORIES: THE 2017 PLATFROM
To the outside world, Bermuda has always been a bit of a mystery. How do we use that mystique to tell Bermuda’s story? This session highlighted the progress we’ve made together thus far and an evolving brand strategy to connect travelers to Bermuda in an emotional and memorable way into the future.
TOURISM OUTLOOK 2017: BERMUDA, THE GLOBAL ECONOMY AND TRAVEL
Adam Sacks joined us for a second year to survey the state of the US and global economies and share his firm’s view of the implications for the travel industry. Participants heard about the potential prospects and challenges for Bermuda, the global economy and the travel industry in the year ahead.
THE UPS AND DOWNS OF TRAVEL
We are all guided by our emotions. And the travel journey is no exception. From booking their trip to enjoying sites and activities to memories lasting long after they return home, travelers go through many emotions throughout the travel cycle.
Participants in this session learned:
• The emotions cited by nearly 40,000 global travelers;
• How emotions differ at each stage of travel;
• How businesses can leverage emotions to enhance customer satisfaction, increase revenues, and drive loyalty
WRITING FOR BERMUDA: LEVERAGING BERMUDA'S BRAND VOICE
Learn how to capture Bermuda’s brand voice and use it to tell your story. Real life examples will help you set yourself apart from the sea of sameness that’s out in the market today. You’ll walk away with concrete tips and tricks for leveraging Bermuda’s distinct voice for your ultimate benefit.
Doug Lansky, a global tourism strategic advisor, provided insights into “Experience Design.” He showed how curating a bookended visitor experience that starts before the trip and lasts until visitors return home can create an emotional connection that will lift satisfaction, increase visitor spending and improve the chances of a return visit.
AMERICA'S CUP AND BEYOND
Candid conversations about leveraging the opportunity that is the America’s Cup, maximizing the impact of the event itself and how it can pay dividends to the island well into the future.
NATIONAL SERVICE STANDARDS AND CERTIFIED TOURISM AMBASSADORS (CTA)
After widespread industry input and collaboration, five National Service Standards have been identified for execution across all sectors. This session outlined the process for implementation. Also included was an update on Bermuda’s CTA program and its role in the National Service
DIGGING INTO THE DATA
BTA manages and analyzes significant amounts of data. This hands-on session showed you how you can use the data to your benefit.
Take a look at some of the highlights from our 2015 Summit
We called for explorers, partners and believers who wish to promote the local tourism economy to attend and learn about marketing their brands and how to impress visitors to create the tourism experience we’re looking for. Almost 250 industry stakeholders from Bermuda and overseas attended.
HOW TO WOW AUTHENTICALLY
Winning Group Business for Bermuda in a Competitive Market
Inspiring ideas and candid conversations will help us work together to prospect, qualify and win business for the island with "Wow" experiences that are authentic and promote "story telling" that inspire FOMO (Fear of Missing Out). In this presentation we discussed what factors influence decision making today and into the future. And how we can set Bermuda apart from the competition through knowing our customers and exceeding their expectations.
VACATION RENTAL MARKET: NEXT STEPS
An update on legislative changes and marketing opportunities taking effect in Q1 2016.
DIGGING INTO DATA
BTA manages and analyzes a significant amount of data. This hands-on session demonstrated how you can use it to your benefit.
SECRETS OF TRAVEL PACKAGING
Create results for your lodging property, attraction, arts organisation, restaurant or adventure venue with the secrets of packaging success. Uncover the marketplace forces motivating consumers buying decisions and learn the various models of on-line packaging. Discover how to create package sizzle to connect emotionally with the interests of your customers.
DEMYSTIFYING TRAVEL DISTRIBUTION
Tackle the challenges of navigating bookings through third party partners, commoditization and price sensitivity from corporate and leisure travelers. Learn methods and techniques to understand distribution costs and its impact on hotel profit. Hear about new developments emerging from corporate rate shoppers like TripBam to hybrid social/search legacy sites like TripAdvisor, Google Hotel Finder and disruptors like AirBnB.
THE BUSINESS BENEFITS OF CERTIFIED TOURISM AMBASSADORS (CTA)
Learn how to maximize the benefits CTAs can have on your bottom line.
SHARING BERMUDA'S STORIES - THE 2016 PLATFORM
To the outside world, Bermuda has always been a bit of a mystery. How do we use that mystique to tell Bermuda's story? This session highlighted the progress we’ve made together thus far and introduced an evolving brand strategy to connect travellers to Bermuda in an emotional and memorable way into the future.
PLUGGING INTO THE BTA
Hear from on-island colleagues directly how they successfully plug into BTA programs and leverage opportunities for their businesses and efforts.