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Bermuda Tourism Authority (BTA)

The BTA is the official destination marketing organisation of Bermuda and is an accredited member of Destination Marketing Association International.

The Bermuda Tourism Authority is an independent, forward-thinking tourism enterprise - dynamic, entrepreneurial and vibrant.  We are the singular voice that continually evolves Bermuda as a world-class tourism destination. We are partners with the Government of Bermuda and its people to grow tourism and create jobs.

America's Cup Experience

Think beyond the Great Sound and immerse America's Cup race fans in the full island life experience. Our all-in-one events calendar does exactly that, including the arrival of Tall Ships, Heroes' Weekend and Celebration Zones in Hamilton and St. George. Also check the America's Cup Visitor Experience presenation, a clear roadmap of events and experiences to keep visitors engaged and excited out here in Bermuda.

Sports Tourism

With the 35th America's Cup, major rugby events and a flood of teams coming to Bermuda for training, this is a very big year for sports tourism. Our 2017 Sports Tourism Calendar is the perfect guide to keep track of what's happening when. For a detailed look at the Bermuda Tourism Authority's sports tourism strategy jump over to our presentations section.

2017 Air Service to Bermuda

It's time to welcome back seasonal airlift to Bermuda and for the second consecutive season there are more seats than the year before. Check out our air service infograph to keep up-to-date on where the increased airlift is coming from.

Beach Economy Vision

We've created an exciting future for Bermuda's public beaches that will improve the beach experience for visitors and locals alike. Have a gander at our Beach Economy Vision and see what the future looks like.