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Tourism Ambassadors

We’re rolling out the welcome mat strategically with the Certified Tourism Ambassador (CTA) programme, allowing hospitality industry workers the opportunity to earn an international certification that readies them for proving a world-class visitor experience.

Through the National Service Standard Programme, the BTA will put hundreds of front-facing tourism industry workers through training so they are more knowledgeable about Bermuda's heritage, culture and visitor offerings.  It is an employer-driven program and businesses that have Certified Ambassadors on staff will be actively sought-out by visitors.

The Bermuda Hospitality Institute administers the program.


These men and women have demonstrated the knowledge, ability and desire to enhance the quality of our visitors’ experience, and have successfully met the criteria required to wear the CTA Star!

Click here to view a list of all CTAs

Click here to meet some of our CTA Stars!

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