Welcome to the Bermuda Tourism Authority
Since April 2014, the Bermuda Tourism Authority has been responsible for marketing Bermuda's tourism product with the specific goal of growing the island's tourism economy by increasing the number of visitors and thus creating jobs. This website will show you the structure devised to reach this overriding objective, while providing periodic progress reports.
The BTA is led by an independent Board of Directors which oversees the activities of a Chief Executive Officer. The CEO manages a team of 37 people, 90% of which are Bermudian. They are organized under five divisions - Sales & Marketing, Products & Experiences, Tourism Investment, Research & Business Intelligence and Operations. This group of highly qualified professionals is results-oriented and accountable - focused on accomplishing the aforementioned goals.