National Tourism Plan
Build a clear view of our aspirational future for tourism and its effect on the island as a whole
Tourism Data
Our researchers track global trends to equip Bermuda with the intelligence needed to stay competitive worldwide
Employment Opportunities
Our employees are dedicated to achieving tangible results that move Bermuda's tourism industry forward
Bermuda Tourism Authority (BTA)
The Bermuda Tourism Authority (BTA) is the island’s official destination marketing organisation, a dynamic, quasi-independent, and entrepreneurial tourism enterprise dedicated to driving Bermuda’s evolution as a world-class tourism destination.
Bermuda by the Numbers
203080
people arrived by air in 2024, an 11.4 year-over-year increase.
535000
passengers visited Bermuda via cruise ship in 2024.
$
531
M
economic impact for 2024
974
yachts, including 79 super yachts, visited Bermuda in 2024.
About the BTA
As an Accredited Member of Destinations International, the BTA works with the Bermuda Government, industry stakeholders, and our whole island community to enhance Bermuda’s visitor economy and contribute to the island’s long-term prosperity. Read more about our team, our work, and how to connect with the BTA.
Become a Bermuda Specialist!
The Bermuda Specialist Programme is a dedicated online training course created for travel trade professionals. It equips agents with the knowledge and insight needed to confidently sell Bermuda as a distinctive Atlantic island destination ideal for leisure, group and special-interest travel.
Whether you are new to selling Bermuda or looking to refresh your expertise, this programme helps you confidently match the island's unique offerings to your clients' needs.
Resources
Research & Reports
The Business Intelligence team releases data to help public and private sectors make informed policy decisions and stay on top of what’s happening in the Bermuda tourism industry.
Programmes & Training
The BTA offers a variety of programmes and training opportunities for local entrepreneurs and tourism industry professionals to connect, collaborate, and sharpen their skills.
Maps
If you’re in Bermuda, use this form to order maps, brochures, guides, and bus schedules to help you navigate our island with ease.
Press Releases
Stay informed with official updates, news, and insights about Bermuda’s tourism industry. See the latest global and local stories.
Award Winning Marketing
We’re proud to share a GOLD win at the International Content Marketing Awards (ICMA) for Best Travel for our Bermuda Welcomes You Canada campaign.
This recognition comes at a powerful moment. Following a deliberate pivot to speak directly to evolving Canadian travel preferences, the campaign helped drive 30% growth in Canadian visitation to Bermuda—a clear signal that the strategy, storytelling, and partnerships resonated.
Critical to this success was strengthened air access, including BermudAir’s new and expanded connections to Halifax and Montréal, complementing legacy service from Air Canada and making Bermuda more accessible than ever for Canadian travellers.