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Bermuda Tourism Ambassadors


The programme strives to enhance the visitor experience, increase community economic impact, and build a positive destination image.


Certified Tourism Ambassadors™ (CTA) will be able to deliver consistent messages about Bermuda and enhance their capabilities to:

  1. Listen effectively to visitor inquiries and respond courteously and professionally
  2. Know a great deal about Bermuda– its attributes, features and attractions
  3. Answer the majority of visitor questions (or refer them to those who can)

Ambassadors will be kept informed throughout the year on important developments affecting our industry, and on new attractions being planned.

Programme Requirements

  • Pre-Requisite: Blue Flag 101
    • This course focuses on the historical and economic development of Bermuda. In addition, Bermuda cultural customs, flora and fauna, and places of interest are also covered.
    • Sessions can be held in the first half of a full day CTA course (8hrs)

Upon completion of this course, which includes a written test, participants will be cleared to proceed to the next level. **Note – participants who have previously completed the Blue Flag programme will have already met this pre-requisite requirement.

  • Complete required reading
  • Attend certification course
  • Complete learning assignment
  • Complete open-book exam

Upon successful completion, participants will earn their Certified Tourism Ambassador TM designation and receive a CTA certificate and lapel pin. An annual renewal process of certification is also necessary to maintain your certification.

Certification Cirriculum

The curriculum is delivered during one half day session through reading assignments and in-class participation.

Module 1 – Power of Travel & Tourism

Module 2 – Discovering our Island

Module 3 – Knowing, Finding & Using Resources

Module 4 – Exceeding Customer Expectations


Upon successful completion of the open-book examination at the conclusion of this session, participants will earn the Certified Tourism Ambassadors™ (CTA) designation!


To register, visit CTA NETWORK 


Course Fee: $49 which includes; class fee, pre-read materials, CTA pin*, Certificate*, ID*

*Upon successful completion of the CTA programme

Renewal fee: $30 | Renewal period: October 1 – December 31 each year

Want to host a CTA class for a group or organisation

If you would like host a CTA class for a group, please read and fill out our request form. We will be in contact with you shorty with more information.

Meet our current CTA stars

Click here to view a list of our current CTA’s for 2018

Don’t see your name on the list? Contact us at [email protected] or 296-9200 

2018 CTA Star Awards

Do you know a CTA who consistently exceeds customer expectations, possesses a strong knowledge of Bermuda and its attractions, and promotes our Bermudian ideals? Then nominate him/her for a CTA Star Award.

The Bermuda Tourism Authority is accepting nominations from March 2 to March 23

CTA Stars will be recognized in the following categories:

·         Transportation (taxis, buses, ferries, rentals etc.)

·         Retail and Shopping (personal services, products etc.)

·         Travel Services (event, meeting planners, travel agents Visitor Services etc.)

·         Accommodations (hotels, B&B’s guest houses, vacation rental properties etc.)

·         Recreation and Entertainment (nightlife, tours/attractions, spas, golf etc.)

·         Food and Beverage (restaurants, food trucks cafés etc.)

·         Local Ambassador (non-tourism –teachers, realtors, nurses etc)

The overall winner from the categories above will be entered to win in the international CTA Star awards with CTA’s across the USA.

For more information and to nominate click here.

Useful Links

CTA renewal process help document  

2018 CTA class schedule  

Watch CTA Promotional Video 

Volunteer Opportunities

There are currently no CTA volunteer opportunities at this time. Check back again to see the latest information. 


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