A couple riding horses on the beach

National Tourism Plan

Build a clear view of our aspirational future for tourism and its effect on the island as a whole

Rock Climbing

Tourism Data

Our researchers track global trends to equip Bermuda with the intelligence needed to stay competitive worldwide

A reception at the Bermuda National Gallery

Employment Opportunities

Our employees are dedicated to achieving tangible results that move Bermuda's tourism industry forward

Bermuda Tourism Authority (BTA)

The Bermuda Tourism Authority (BTA) is the island’s official destination marketing organisation, a dynamic, quasi-independent, and entrepreneurial tourism enterprise dedicated to driving Bermuda’s evolution as a world-class tourism destination. 

Bermuda by the Numbers

An airplane flying at sunset
203080
people arrived by air in 2024, an 11.4 year-over-year increase.
A large cruise ship docking in Bermuda
535000
passengers visited Bermuda via cruise ship in 2024.
Women pose with Gombeys in front of a colourful Bermuda sign
$
531
M
economic impact for 2024
A yacht docked in Bermuda
974
yachts, including 79 super yachts, visited Bermuda in 2024.
Background
Aerial of a residential part of the island

About the BTA

Destination International

As an Accredited Member of Destinations International, the BTA works with the Bermuda Government, industry stakeholders, and our whole island community to enhance Bermuda’s visitor economy and contribute to the island’s long-term prosperity. Read more about our team, our work, and how to connect with the BTA.

Resources

Research & Reports

The Business Intelligence team releases data to help public and private sectors make informed policy decisions and stay on top of what’s happening in the Bermuda tourism industry.

 

Programmes & Training

The BTA offers a variety of programmes and training opportunities for local entrepreneurs and tourism industry professionals to connect, collaborate, and sharpen their skills.

Maps

If you’re in Bermuda, use this form to order maps, brochures, guides, and bus schedules to help you navigate our island with ease.

Press Releases

Stay informed with official updates, news, and insights about Bermuda’s tourism industry. See the latest global and local stories.