Experience Overview
Trust Heritage Tours is a revitalised cultural offering by the Bermuda National Trust that transforms traditional museum visits into guided, immersive storytelling experiences. Through live interpretation, local guides, and interactive programming, visitors are taken on a historical journey that brings Bermuda’s heritage to life. Rather than self-guided walkthroughs, guests now engage with Bermuda’s past in a vivid, memorable, and educational way.
Strategic Context
The Experience Investment Programme is designed not only to support new concepts, but also to elevate existing offerings that show potential for greater visitor engagement and impact. Trust Heritage Tours exemplifies this approach, taking static, self-led museum visits and turning them into dynamic, narrative-driven experiences. This aligns with BTA’s strategic objective to enhance the quality of Bermuda’s tourism product through immersive cultural storytelling.
Initial Support
BTA’s investment was used specifically to support the development and launch of the live guided tour programme, helping the Trust reimagine their museum assets into tourism experiences with broader appeal. The funding was milestone-based and conditional on agreed deliverables such as programming development, interpreter training, and measurable improvements in visitor engagement.
Sustainable Growth
Since implementation, Trust Heritage Tours has seen a measurable increase in both local and international visitors, with higher satisfaction scores and increased dwell time at Trust properties. The investment helped lay the foundation for a scalable model that the National Trust can now build upon, with opportunities for seasonal programming and integration into broader tourism itineraries. Impact This case highlights how strategic funding can unlock the full potential of existing cultural assets. By turning “show & tell” experiences into immersive journeys through Bermuda’s history, Trust Heritage Tours delivers deeper engagement and stronger visitor value. It reinforces BTA’s goal of enhancing the tourism product by supporting enhancements, not just new ideas, that offer long-term potential and alignment with national tourism objectives.