Experience Overview
Baker’s Retreat Bermuda is a culinary retreat hosted by a renowned Bermudian baking influencer based overseas. This multi-day experience brings large groups of international guests to Bermuda for hands-on baking workshops, cultural excursions, and immersive local experiences. Attendees travel specifically for the retreat, staying in local accommodations and participating in on-island activities beyond the event itself.
Strategic Context
The Experience Investment Programme supports initiatives that show clear potential for repeatability and measurable tourism impact. This retreat stood out for its ability to directly influence travel decisions, with participants choosing Bermuda as their destination specifically to attend the event. It also demonstrated strong alignment with goals around cultural storytelling and economic activity dispersed across the island.
Initial Support
BTA provided support tied directly to confirmed international arrivals and the economic activity generated by those visitors. The funding was conditional, disbursed only when certain targets were met, such as the number of visitors brought in and verified hotel nights. The applicant was responsible for planning, promoting, and delivering the retreat independently.
Sustainable Growth
Since its first edition, Baker’s Retreat Bermuda has grown into an annual event with a consistent following and strong international draw. Its repeat success has demonstrated the value of focused, time-bound support for initiatives that are capable of attracting new visitors and growing independently over time. Impact This case highlights how a well-executed, niche experience can have a broad tourism benefit. The retreat generated meaningful visitor arrivals, contributed to overnight stays and local spend, and continues to bring new audiences to Bermuda through its growing global reputation.