Sports Event Investment Application
If you’re interested in applying for a sports event investment funding opportunity, please review the following guidelines before submitting your application. Contact our team with any questions. Applications are currently open until January 1, 2026 at 11:59 p.m. AST.
Real Stories, Real Impact
The following case studies showcase how BTA support has helped foster growth and innovation in Bermuda’s tourism landscape:
Case Study: the Bermuda Triangle Challenge
The Bermuda Triangle Challenge (formerly known as the Bermuda Marathon Weekend) is a three-day road race event that takes place in Bermuda in January every year and is organised under the purview of a Bermuda charity, the Bermuda National Athletics Association (“BNAA”), charity #180. The marathon portion of the event has been held since 1975, while the triangle challenge was created in 2008. The event has brought participants from over twenty-five (25) countries, and has also welcomed elite runners, including Olympic and World Champions and former world record holders, such as Grete Waitz, Ron Hill, Steve Jones, Frank Shorter, Geoff Smith, Eilish McColgan, Steve Cram, and Lord Sebastian Coe.
The three-day running challenge takes place throughout Bermuda and includes the following:
A mile run on Friday evening on the main street of Bermuda’s capital, Hamilton;
A 5K,or 10k run or walk on Saturday morning from the National Sports Centre; and
Either the full marathon (Bermuda’s only marathon) or half marathon on Sunday.
Eligibility
Who is Eligible?
In order to be eligible to apply for the Tourism Sports Event Investment, you must be a part of one of the following:
Profit or non-profit organisation that is directly related to tourism or tourism development
Individual, group or organisation interested in undertaking tourism-related initiatives
Eligible Applications
Funds may be awarded to a tourism related experience developer that:
- Submits a request for funding utilizing the official Tourism Sports Event Investment, and
- Whose mission and operation is directly related to tourism and tourism development in Bermuda.
Ineligible Experiences
Any experience that exhibits the following will be considered ineligible:
- Experiences that require the Bermuda Tourism Authority to cover the full cost
- Experiences not occurring in Bermuda or related to Bermuda tourism
- The funding request is to offset any expense(s) associated with a previous venture
- Requests for permanent funding
- Experiences that do not align with the goals of the National Tourism Plan
- Applications that have been submitted after the deadline
- Hardcopy, handwritten or faxed applications
- Any of the following categories of events are ineligible:
- Meetings
- Promotional/ business exhibitions
- Tradeshows or Expos (If the main activity of the event is a products/services showcase, the event would be considered an expo)
Priority will be given to those experiences that are annual and highly competitive. You can ensure that your programme is ranked accordingly if it has the ability to include any of the following elements:
- Applications with a viable business/marketing plan
- The attraction of international visitors travelling specifically for an event
- Multiple sources of funding i.e. beyond solely BTA
- Provision of matching funds
- Has letters of support (2 required)
- Experiences that align with the Bermuda National Tourism Plan
- A celebrity and/or sporting personality attending or participating in an event
Funding
Funding requests must not exceed $75,000. A decision may be made to award a lesser or greater amount than requested. It must be noted that funding is competitive and on some occasions experiences that sufficiently meet the criteria may be awarded partial support.
Appropriate Use of Funds
The event developer is fully responsible for the use of funds awarded and therefore should take the proper measures to ensure that funds are being used appropriately. For these purposes, funds will not be awarded for:
- Standard operational costs – such as rent, utilities, payroll, etc.
- Staff travel expenses - (including gas, mileage, airfare, transportation, etc.)
- Previous business expenditures
If the event application is successful, funds must be appropriately utilized within 1 year. Once the event is completed or moved on from the start-up phase, it is the applicant’s responsibility to submit the Post Experience Report no more than 30 days after completion. Until this form can be provided to the BTA, within the submission deadline, the remaining funds will not be distributed.
Proof of Funds
As a provision of accepting the investment, awardees must provide adequate proof that the funds received were used as intended. Submissions must include all invoices, receipts, statements and other documents supporting the costs incurred during the event life cycle. The BTA will be reviewing reports and checking that applicants have demonstrated acceptable use of funding.
Disbursement of Funds
The BTA will provide a percentage of the investment awarded once a contract has been signed. Each successful applicant will be paid by milestone payments which will be tied to performance based reporting requirements. The final payment of funds will be made once the Post Event Report has been received by the BTA. Awardees must provide adequate proof that the funds received were used as intended. The BTA reserves the right to audit the Event Developer to demonstrate that the funds were used as intended.
BTA Return on Investment
The BTA’s goal is to encourage investments that will significantly enhance the tourism industry in Bermuda. If the event is profitable, the BTA reserves the right to require repayment of a percentage of the total amount, up to 100%, so that the BTA can re-invest capital into additional tourism product and experiences.
Investment Application
The Tourism Sports Event Investment application is web-based. Therefore, all responses must be directly typed in the spaces provided.
Make sure that you read each question carefully and ensure that you are answering the questions correctly. Please answer the questions in the relevant category of the application.
When you are ready to submit, make sure that you have answered all relevant questions and ensure that all supporting documentation has been uploaded.
By signing your name in the designated section, you agree that your electronic signature is the legal equivalent to your written signature as stated in the “electronic signature agreement” of the experience form.
If you have any further questions about the application process, please contact the BTA team.