BTA Teams
From creating unforgettable visitor experiences to attracting new travellers and ensuring the smooth day-to-day operations of the organisation, the Bermuda Tourism Authority's work is driven by four essential teams. Discover how our Experience, Marketing, PR & Communications, Sales, and Operations teamsdivisions each play a vital role in making Bermuda a world-class destination.
Experience Team
The Experience Team is responsible for ensuring that all visitors to Bermuda enjoy their time on our island. This team works with Government, hospitality partners and the tourism sector to make sure visitors have the best experience possible. They facilitate events and activities, work in conjunction with sales and marketing on initiatives to promote tourism across the island, ensuring visitors are aware of what our island offers. In addition, the team is responsible for the three Visitor Service Centres on the island.
Marketing, PR & Communications Team
The Marketing, PR, and Communications Team creates, manages, and oversees all marketing, communications, public relations, advertising, and promotional activities for Bermuda's tourism sector. The team works with local, regional, and international public relations, advertising, and media relations agencies to effectively promote Bermuda's travel and hospitality industry. They are responsible for driving growth and building relationships with existing and potential visitors. Additionally, the team assists in cultivating relationships with strategic partners and key industry contacts. Finally, the team develops communications materials to further raise Bermuda's visibility among its targeted demographics.
Sales & Business Development Team
The Sales and Business Development Team targets both domestic and international customers, nurturing relationships with current and potential partners such as travel advisors, tour operators, meeting planners, and large corporate and association clients. To ensure tourism revenue is raised, the Sales team focuses their efforts to draw in new customers, encourage travel during the off-season, and highlighingt specific unique aspects of the island. The Sales team is also actively engaged in the planning of various events such as conferences and tradeshows to generate further exposure and additional business opportunities.
Operations Team
The Operations Team ensures the smooth daily operation of the BTA, overseeing human resources, finance, facilities management, legal and contracting matters. It also manages tourism standards and training programmes, Public Access to Information (PATI), social inclusion and stakeholder engagement, as well as corporate communications and stakeholder relations.
This team also ensures the Bermuda Tourism Authority is well informed and responsive to its market. They provide consumer demand and behaviour research and intelligence to enable all teams and stakeholders to better develop strategically targeted plans. The unit collects and communicates data and tourism industry intelligence to internal departments and external partners, and maintains historical tourism data.
In addition, the Operations Team oversees the BTA’s CRM, research and analysis functions, and is responsible for IT infrastructure in the Bermuda and New York offices, systems deployment and training, and PIPA compliance.