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Shelly Bay Beach Vision

The Bermuda Tourism Authority Beach Economy Vision (2016) included exhaustive research with thousands of visitors and hundreds of locals. Overwhelmingly, respondents in both groups want better services at public beaches. That is why the beach economy is seen as an incredible opportunity for Bermudian entrepreneurs – they can earn money providing the services beach-goers want.

In the case of Shelly Bay, the model is to provide opportunity to several small business entrepreneurs simultaneously, different than the strategy where one person runs it all at a public beach.

“It’s one of my dreams. It’s on my vision board,” Ashley Stephens of Ashley's Lemonade said about the potential of operating her business at Shelly Bay Beach.  She explains her vision further in a short video.

Shelly Bay Concession Applicants

  • Ashley’s Lemonade;
  • Simple Café, a beachside deli-café idea from Hamilton Parish residents;
  • Smokin’ Barrel, a chicken and ribs food truck and;
  • Tarzan Boats, an adventurous water experience from a Hamilton Parish youth football and cricket coach that includes beach equipment rentals

Important Links:

Shelly Bay Demo Night - August 9th

Attend Shelly Bay Demo Night - August 9th

Final Applicants for Proposed Beach Concession: 

Beach Economy Vision 2016