Research & Business Intelligence Division

The Research & Business Intelligence Division ensures that the Bermuda Tourism Authority is well informed and responsive to its market. The unit provides consumer demand and behaviour research and business intelligence to enable the development of products and sales and marketing strategies to improve the tourism industry in Bermuda. It seeks to improve understanding of the key markets, convey aspirations to the Product & Experience Division and inform the Sales & Marketing Division of key drivers.

The unit collects and communicates data and tourism industry intelligence to internal departments and external parties, and maintains historical tourism data.