Business Intelligence & Technology

The Business Intelligence & Technology Division ensures the Bermuda Tourism Authority is well informed and responsive to its market. The unit provides consumer demand and behaviour research and intelligence to enable the development of experiences and sales and marketing strategies to improve the tourism industry in Bermuda. It seeks to improve understanding of key markets, convey aspirations to the Experience Division and inform the Sales & Marketing Division of key drivers.

The unit collects and communicates data and tourism industry intelligence to internal departments and external parties, and maintains historical tourism data.