Sales & Marketing Division
The Sales & Marketing Division focuses on Bermuda’s sales and marketing activities to raise awareness of and demand for Bermuda as a destination. It is the guardian and messenger of the Bermuda brand.
The Sales and Marketing division also works to raise hotel occupancies and overall tourism revenue, reduce seasonality and thus improve employment in the industry. Efforts are focused in geographical areas with the most return on investment, and where airlift exists. This division looks for the most cost effective and efficient means to deliver Bermuda's brand message to the identified markets, encouraging them to travel to Bermuda.