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Bermuda Tourism Authority Summit 2015

Take a look at some of the highlights from our 2015 Summit.

We called for explorers, partners and believers who wish to promote the local tourism economy to attend and learn about marketing their brands and how to impress visitors to create the tourism experience we’re looking for. Almost 250 industry stakeholders from Bermuda and overseas attended.

Presentations

HOW TO WOW AUTHENTICALLY

Winning Group Business for Bermuda in a Competitive Market
Inspiring ideas and candid conversations will help us work together to prospect, qualify and win business for the island with "Wow" experiences that are authentic and promote "story telling" that inspire FOMO (Fear of Missing Out). In this presentation we discussed what factors influence decision making today and into the future. And how we can set Bermuda apart from the competition through knowing our customers and exceeding their expectations.

  

VACATION RENTAL MARKET: NEXT STEPS

An update on legislative changes and marketing opportunities taking effect in Q1 2016.

DIGGING INTO DATA

BTA manages and analyzes a significant amount of data. This hands-on session demonstrated how you can use it to your benefit.

SECRETS OF TRAVEL PACKAGING

Create results for your lodging property, attraction, arts organisation, restaurant or adventure venue with the secrets of packaging success. Uncover the marketplace forces motivating consumers buying decisions and learn the various models of on-line packaging. Discover how to create package sizzle to connect emotionally with the interests of your customers.

DEMYSTIFYING TRAVEL DISTRIBUTION

Tackle the challenges of navigating bookings through third party partners, commoditization and price sensitivity from corporate and leisure travelers. Learn methods and techniques to understand distribution costs and its impact on hotel profit. Hear about new developments emerging from corporate rate shoppers like TripBam to hybrid social/search legacy sites like TripAdvisor, Google Hotel Finder and disruptors like AirBnB.

THE BUSINESS BENEFITS OF CERTIFIED TOURISM AMBASSADORS (CTA)

Learn how to maximize the benefits CTAs can have on your bottom line.

SHARING BERMUDA'S STORIES - THE 2016 PLATFORM

To the outside world, Bermuda has always been a bit of a mystery. How do we use that mystique to tell Bermuda's story? This session highlighted the progress we’ve made together thus far and introduced an evolving brand strategy to connect travellers to Bermuda in an emotional and memorable way into the future.

PLUGGING INTO THE BTA

Hear from on-island colleagues directly how they successfully plug into BTA programs and leverage opportunities for their businesses and efforts.